Global Steel Manufacturer
$12.9b ARR
16,500 Employees
This global steel manufacturer — operating multiple brands across continents — was undergoing a major digital modernization. One division needed to integrate a custom-built React frontend with Salesforce, but their internal team lacked the capacity and senior-level expertise to handle the complexity. The architecture involved legacy Apex code, rigid third-party systems, and inconsistent data mapping across currencies and systems. After that initiative, a second brand within the enterprise brought Free Thinkers Consulting in to support their internal CRM — a critical but aging piece of their operational infrastructure.
To support the custom React application, Free Thinkers Consulting engineered a robust REST-based integration layer between the frontend and Salesforce. This included refactoring legacy Apex code, building scalable REST services, and enabling secure, real-time data exchange across platforms. Once the initial integration initiative concluded, a second division engaged Free Thinkers Consulting to support their internal CRM — a legacy Salesforce org with heavy technical debt and deep connections to rigid third-party systems. Acting as an embedded development partner, Free Thinkers provided strategic enhancements, stabilized aging code, and delivered custom logic to bridge data mismatches, multi-currency flows, and limited API capabilities from external tools.
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