About the Client

A global steel manufacturer operating multiple brands across continents, $12.9B ARR and roughly 16,500 employees, undergoing a major digital modernization.

Challenge

One division needed to integrate a custom-built React frontend with Salesforce, but their internal team lacked the capacity and deep technical expertise to handle the complexity. The architecture involved legacy Apex code, rigid third-party systems, and inconsistent data mapping across currencies and systems. After that initiative, a second brand within the enterprise brought Free Thinkers Consulting in to support their internal CRM, a critical but aging piece of their operational infrastructure.

Solution

To support the custom React application, Free Thinkers Consulting engineered a robust REST-based integration layer between the frontend and Salesforce. This included refactoring legacy Apex code, building scalable REST services, and enabling secure, real-time data exchange across platforms.

Once the initial integration initiative concluded, a second division engaged Free Thinkers Consulting to support their internal CRM, a legacy Salesforce org with heavy technical debt and deep connections to rigid third-party systems. Acting as an embedded development partner, Free Thinkers provided strategic enhancements, stabilized aging code, and delivered custom logic to bridge data mismatches, multi-currency flows, and limited API capabilities from external tools.

Results

  • Seamless integration between React frontend and Salesforce via custom REST APIs
  • Legacy Apex refactored to support maintainability, performance, and reusability
  • Reduced internal technical debt across two enterprise divisions
  • Ongoing issue resolution and enhancements across rigid third-party system boundaries
  • Multi-currency and data mapping inconsistencies resolved via custom middleware logic
  • A trusted developer-led partnership supporting long-term Salesforce strategy
"From day one, Olivia demonstrated exceptional professionalism, deep technical expertise, and a proactive approach to problem-solving. Her ability to quickly understand complex requirements and translate them into effective, scalable Salesforce solutions has been invaluable to the success of our initiatives. She consistently meets deadlines, communicates clearly, and adds value beyond her core responsibilities."

Director of Software Development

Global Steel Manufacturer